Social Diversity for Children Foundation
Position Description: Marketing Coordinator


Position Profile: Marketing Coordinator, Social Diversity for Children Foundation
Closing Date: June 18th, 2018
Job Starts: June 21st, 2018
alary Range: $12.65 per hour, 30 hours per week



The Social Diversity for Children Foundation (SDC) creates supportive learning environments for children of all abilities. Founded and operated largely by young people, SDC recognize each child’s ability to develop and grow when presented with the knowledge, values, skills and attitudes needed to be successful. SDC’s goals are to provide quality-learning programs to empower children with disabilities from all socioeconomic backgrounds to become the world’s future leaders; and, equip youth leaders with the skills and resources to empower and educate their own communities about the importance of diversity and discussion. To accomplish these goals, SDC provides creative music and art therapy programs in Vancouver, Surrey and Burnaby. These programs encourage friendships between children of all abilities and facilitate youth advocacy for elementary, high school, and university students.


This role was created to support the strategic goals for SDC’s marketing department. The ideal candidate for this role is a highly motivated individual, a self-starter, who has a creative eye. SDC is looking for a student who is determined to tackle social media tools, and utilize platforms such as Hootsuite & Squarespace to maximize and optimize SDC’s marketing strategy. The ideal candidate for this position will be timely and pay great attention to detail as well as be able to effectively and regularly collaborate with youth leaders to efficiently perform her or his tasks within this position. 


Primary Duties and Responsibilities
NOTE: Responsibilities change on a weekly basis

Initialize and Develop a Branding Strategy for SDC's social media accounts

  1. Assess the current social media landscape and develop strategic marketing best practices for SDC's brand (Facebook, Twitter, Instagram, Vimeo, and Chimp)

  2. Develop a branding strategy that effectively communicates SDC's vision, purpose, and mission statement to youth in the community using graphic design, public relation and video strategies

  3. Monitor community response to branding changes upon launch of new social media campaigns 

  4. Create monthly reports of media metrics, and social media impact on community using Hootsuite

Design and Create Creative Marketing Materials

  1. Develop new and creative ways to improve marketing operations of SDC using creative design tools, public relations, and physical marketing materials

  2. Coordinate a community relations campaign to promote SDC's Fall launch of Music Therapy Programs 

  3. Prepare communications and disseminate monthly to youth and community organizations to attract new volunteers, program participants, and sponsors

  4. Ensure and align all marketing materials produced by volunteers with SDC's branding strategy

Manage and Monitor SDC's Main Social Media Accounts

  1. Regularly update and manage website content (powered by Squarespace)

  2. Monitor and schedule weekly postings for Facebook, Instagram, and Twitter accounts by collaborating with SDC's Youth Communications Team

Collaborate with SDC's Youth Volunteers

  1. Oversee, inspire, and train volunteers interested in the field of marketing

  2. Promote and ensure that children and youth with disabilities and local organizations are aware of available activities

  3. Establish good working relationship and collaborative arrangements with Executive Director and Marketing student volunteers

Perform other related duties as required


Knowledge and Skills

The Marketing Coordinator must have proficient knowledge in the following areas:

  • Leadership and media principles as they relate to the disability community and Canadian Marketing Ethics

  • Managing social media platforms and creating reports & basic data metrics

  • An understanding of special needs and behavioural challenges

  • Awareness of effective and transparent youth engagement and working with young people

The Marketing Coordinator must demonstrate the following skills:

  • Ability to communicate effectively and professionally through creative communication tools
  • Strong team working skills

  • Self-starting attitude and the ability to work independently

  • Effective verbal, presentation and listening communications skills

  • Effective written communications skills

  • Possess cultural awareness and sensitivity to issues surrounding special needs and disabilities

  • Be flexible and accommodating to a rapid-paced work environments (the nature of working with children with disabilities)

  • Demonstrate sound work ethics 

  • Experience in graphic design, Adobe Photoshop & Illustrator, InDesign is an asset

Personal Characteristics

The Program Coordinator must also demonstrate the following personal attributes:

  • Be honest, trustworthy and respectful

  • Possess cultural awareness and sensitivity to issues surrounding special needs and disabilities

Education and Experience

  • Work related to marketing & communications with analytical tools and reports considered an ASSET

  • Work related to children with special needs and various abilities is considered an ASSET

  • Having access to a personal vehicle is an ASSET

  • A criminal record check is MANDATORY

**Note: In order to be considered for hiring under the terms of this program, you must comply with the following:

  • Be between 15 and 30 years of age.
  • Have been registered as a full-time student in the previous year, and intend to return to school on a full-time basis in the next academic year
  • Be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act
  • Be legally entitled to work in Canada according to relevant BC legislation and regulations.
  • Be able to work a minimum of 30 hours a week for the entire 8 week period


Interested candidates must also email cover letter and resume to:

Joanna Zhao - Executive Director

We appreciate all applications however only those short-listed will be contacted. Pursuant to section 41 of the BC Human Rights Code, preference may be given to applicants who identify through a physical or mental disability.